KD, Strahan & The New Power Play in Sports Media

When Kevin Durant, Rich Kleiman, Michael Strahan, and Constance Schwartz-Morini join forces, it’s not just about content — it’s about control of the sports storytelling economy.

The Playmakers

• Kevin Durant & Rich Kleiman (Boardroom) – From NBA titles to building Boardroom, they’ve turned athlete equity into media IP.

• Michael Strahan & Constance Schwartz-Morini (SMAC Entertainment) – From NFL legend to mainstream TV, they know how to scale athlete stories into mass-market hits.

Together, they’re merging athlete credibility with production/distribution power.

The Projects (Already in Motion)

1. 4-Part NBA Scoring Docuseries

   • Breakdown of basketball’s most valuable skill: scoring.

   • Data-rich evolution: rule changes, shot profiles, efficiency metrics, and legends.

2. Sean Taylor Feature

   • Honoring the NFL safety who became a myth.

   • High emotional and cultural impact.

3. 2011 “Summer of Basketball” Film

   • Lockout fueled legendary summer leagues (Drew, Goodman).

   • Birth of the player-driven, grassroots basketball economy.

The Market Context

• 📈 Streaming Gold Rush: Sports documentaries drove $2.5B+ in streaming rights spend (2024).

• 🏀 Basketball’s Global Scale: NBA valuation hit $12.5B (2025), with international fanbase surging.

• 🎥 Impact of Sports Docs: Netflix’s The Last Dance triggered a 76% jump in Jordan Brand sales. Expect similar crossover power with Sean Taylor’s story.

• 💡 Athlete IP: From LeBron’s SpringHill to Brady’s Religion of Sports, athlete-led media is reshaping Hollywood economics.

Blunt Insight

This partnership isn’t about three projects. It’s about building a sports-entertainment pipeline:

• Boardroom brings data-driven, athlete-first storytelling.

• SMAC brings mainstream distribution, production muscle, and TV reach.

• Together, they’re positioning as a sports IP powerhouse, controlling stories that sell both nostalgia and culture.

Durant isn’t just chasing buckets anymore. He’s chasing media equity — and in today’s economy, that may be the more valuable stat line.

The Bottom Line

Athlete-led media is scaling fast. Streaming platforms are paying billions for sports IP. Boardroom × SMAC is a power move to own that space, fusing NBA culture and NFL credibility with entertainment market muscle.

👉 Men lie. Women lie. The numbers never do. The real scoreboard is ownership of stories — and KD & Strahan just changed the game.

If you’re in sports, media, or investing — watch where athlete IP goes. That’s where the next billion-dollar valuations will be built.