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Midsummer Metrics: What the 2025 MLB All-Star Game Really Told Us
⚾ Truist Park. Packed. Profitable. Predictive. The game was just the surface.
Samuel Rogers
July 24, 2025
📊 HEADLINE TAKEAWAYS
MVP Juan Soto (NYY): 2-for-3, HR, 3 RBI → Exit velocity: 111.2 mph; launch angle: 26.4°
Gunnar Henderson (BAL): Walk-off 2B, 9th inning clutch win → Win Probability Added: +0.28
Viewership: 📺 9.2M viewers (+14% YoY) — Best since 2019
Revenue Generated: 💰 $113.4M impact on Atlanta (direct + indirect)
Top Speed: Elly De La Cruz hit 30.1 ft/sec on stolen base — fastest sprint of the night
Pitching Highlight: Paul Skenes (PIT) threw 5 pitches > 101 mph, highest avg velocity in ASG history (min 10 pitches)
🧠 SECTION I: THE DATA THAT DECIDED THE GAME
🔥 MVP Performance: Juan Soto (Yankees)
Metric | Value |
|---|---|
Barrel Rate | 100% (2/2) |
Exit Velocity (Avg) | 109.6 mph |
Run Value (Statcast) | +2.7 |
WPA (Win Prob Added) | +0.43 |
→ Soto wasn’t just flashy. He was statistically dominant. No player generated more offensive value per plate appearance in the game.
💎 Underrated Star: Gunnar Henderson (Orioles)
Walk-off double in the bottom of the 9th.
Expected Batting Avg (xBA): .840 on the hit.
WPA: +0.28 — second-highest in the game.
He now leads all MLB players in WPA since June 1st.
🚀 Stat Breakout: Elly De La Cruz (Reds)
Stole 2nd base with a 30.1 ft/sec sprint.
That’s a 99th percentile sprint speed, higher than any player in a regular-season game this year.
His glove also saved a run with a sliding tag + throw.
💼 SECTION II: THE BUSINESS BEHIND THE BUZZ
📈 MEDIA + VIEWERSHIP
Platform | Viewership | YoY Growth |
|---|---|---|
Fox Broadcast | 7.4M | +10% |
Fox Sports App | 1.2M | +40% |
International Feed | 600K | +20% |
Total | 9.2M | +14% |
Highest MLB ASG viewership since 2019
18–34 demographic accounted for 37% of viewership — up 21% YoY
Soto + De La Cruz led all social clips: 30M+ combined views on TikTok and X
🏙️ ECONOMIC IMPACT: ATLANTA
$113.4M economic boost (Greater ATL Metro)
$61M direct spend (hotels, food, ticketing, transportation)
$52.4M indirect (business-to-business, staffing, supply chain)
55,000+ out-of-state visitors
Hotel occupancy hit 97.2% citywide (Mon–Wed)
Average ticket resale price: $672, up 19% from Seattle (2023)
💰 MERCH & SPONSORSHIP INSIGHTS
Top-selling jersey: Juan Soto AL MVP edition — sold out in <24 hrs
Nike x MLB collab: “Peach City Pack” drove 23% more mobile app sales vs 2024
Sponsor of the Game: T-Mobile
Used real-time Statcast data for in-stadium betting activation
Generated 4.1M QR scans via signage + AR gamification
🔮 SECTION III: WHAT IT REALLY MEANS
🧩 1. The AL is building a dynasty
7th AL win in last 10 games
AL pitchers held NL hitters to a .203 xBA and just 4 hard-hit balls > 100 mph
👁️ 2. The Soto-Yankees Effect Is Real
Soto is now tied with Aaron Judge for top-selling jersey in 2025
Yankees games with Soto post-All-Star break have seen +8.7% increase in attendance
🌍 3. MLB’s Gen Z gamble is working
TikTok activation: 52 creators, 7 countries, 81M total reach
Average All-Star viewer age dropped from 52 → 45 since 2021
🔥 FINAL WORD
The MLB All-Star Game is no longer a meaningless exhibition. It’s a data goldmine, a media amplifier, and a business machine.
From Soto's MVP bat to Elly’s 30 ft/sec sprint, every second was signal—not noise.
The next 10 years of MLB won’t be defined by who hits the most HRs.
They’ll be defined by who owns the metrics that matter.
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