The Money Game

Tennis Earnings 2025

Author

Samuel Rogers
October 03, 2025

$285 million.
That’s what the world’s 10 highest-paid tennis players pulled in over the last 12 months — a 16% jump from 2024. Still shy of the all-time high ($343M in 2020, powered by Federer’s $106.3M solo haul), but momentum is back.

Let’s cut through the noise. Here’s what the numbers really say.

📊 The 2025 Top 10 (Earnings, USD Millions)

Rank

Player

Total

On-Court

Off-Court

% Off-Court

1

Carlos Alcaraz

48.3

13.3

35.0

72%

2

Jannik Sinner

47.3

20.3

27.0

57%

3

Coco Gauff

37.2

12.2

25.0

67%

4

Novak Djokovic

29.6

4.6

25.0

84%

5

Aryna Sabalenka

27.4

12.4

15.0

55%

6

Qinwen Zheng

26.1

—

—

—

7

Iga Swiatek

24.0

—

—

—

8

Taylor Fritz

15.6

—

—

—

9

Frances Tiafoe

15.2

—

—

—

10

Daniil Medvedev

14.3

—

—

—

Total = $285M

🔎 Analytics & Insights

1. Youth Takes Over
Alcaraz (22), Sinner (24), and Gauff (21) own the top three spots. It’s the first time since 2010 the earnings podium is entirely under-30. Translation: brand dollars are chasing longevity and cultural relevance, not legacy trophies.

2. Off-Court Engines Drive Growth
Across the top 5, 65% of income comes from endorsements. Djokovic earns 84% off-court, while Alcaraz is pulling in $35M from brands alone. Tennis’ economy is shifting: the court is the showroom, not the cash register.

3. Women Rising
Three women make the list (Gauff, Sabalenka, Swiatek). Gauff at #3 overall isn’t just tennis’ highest-paid female — she’s 2025’s top-earning female athlete across all sports worldwide. The market is sending a message: women’s tennis is the most monetizable female sport on earth.

4. Federer’s Shadow
At his peak (2020), Federer alone banked $106.3M — more than Gauff and Djokovic combined in 2025. With Federer now a billionaire ($1.1B net worth), the bar remains astronomical. Today’s stars are monetizing faster, but the Swiss still set the blueprint.

5. Regional Marketability

  • Alcaraz & Sinner: Anchoring Europe’s Gen Z sports economy.

  • Gauff & Tiafoe: Leading U.S. endorsement wave.

  • Zheng: China’s commercial breakout — her $26M proves the next frontier isn’t Paris or New York, it’s Shanghai.

⚡ Blunt Takeaways

  • Prize money is marketing — endorsements are where fortunes are made.

  • Under-30 stars = high ROI — they sell sneakers, not just tickets.

  • Women’s tennis is the female sports economy — stronger monetization than soccer, basketball, or track.

  • Federer’s billion shows the ceiling — but the next era’s floor is higher.

Tennis isn’t just sport — it’s brand architecture. In 2025, the racket is just a prop; the real game is being played in boardrooms and sponsorship deals.

Men lie. Women lie. The numbers never do.