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Brand Scaling & Licensing

Deep, data-driven breakdowns of how modern brands scale through product strategy, distribution discipline, and licensing leverage. Focused on real unit economics, CAC dynamics, and growth infrastructure — not founder mythology.

Brand Scaling & Licensing

From Trunk Sales to a Sports Licensing Machine

Feb 21, 2026

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4 min read

From Trunk Sales to a Sports Licensing Machine

How Johnnie-O Built One of the Quietest Power Brands in Apparel

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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