The Caitlin Clark Effect

Tracking the unprecedented rise of Caitlin Clark and her billion-dollar impact on sports business. Deep dives into endorsements, viewership surges, merchandising ROI, franchise valuation shifts, and Nike’s high-stakes play. All data. No fluff.

👟 Caitlin Clark’s Billion-Dollar Value vs Nike’s $28M Bet

Aug 25, 2025

•

3 min read

👟 Caitlin Clark’s Billion-Dollar Value vs Nike’s $28M Bet

Nike landed Caitlin Clark for $28M. The WNBA got a generational superstar. Indiana Fever got sold-out arenas. But did Nike get left behind?

Samuel Rogers

The Caitlin Clark Effect

👟 Caitlin Clark’s Billion-Dollar Value vs Nike’s $28M Bet

Blunt Insights

Home